MTO is tops for sure. Another great online store is Big Wood Musky Lures.
Aaron at MTo and Kyle at BWML embrase customer service. I use TB if not these two guys, and MS only if I am looking for a specific color and they happen to have it. You have to call to make sure you are going to get what you want. Plus shipping from the bigger guys is crazy. Just doesn't make sense… They have to cover the cost of brick and mortar and Aaron/Kyle don't.