I was told last week by a professional muskie/walleye guide and writer of articles published in EA that the principles of the magazine knew very little about running a business endeavor. He gave me enough examples of what was going on that it made sense. Too bad because they knew how to put the magazine together in a distinctive fashion. What bothers me about the whole thing is the subscribers never received any explanation of what happened and their website was never updated to say,"Sorry..but we had to terminate EA". Last time I looked the website was still intact and looking like nothing had happened. No returned phone calls or internet emails. They shouldn't "burn bridges". Classless, in my opinion.
The thread Jim references runs through most of the saga. It really is a shame, it was a top notch mag. Basically, they couldn't make money, and they started having problems with their suppliers… Paper, printing companies, etc. having trouble staying afloat.
I would like to see them keep the writer base they had and just scale back on the mag. Go to news print, but keep the content strong.
Sounds like many folks lost lots of money… Lots of money…
It is a bummer, it was great while it lasted. I know it seemed questionable to leave the site intact and not say much, but in desperately trying to stay afloat I'd guess they couldn't risk telling all it was going down the drink, which would guarantee no advertising or subscription revenue to give it a fighting chance, and they'd already lost a fortune it sounds like. But assuming it's done for sure, then yes some sort of notice would be a good move I think. I'll miss it, they were great to work with in my struggles as a pike writer wanna-be, and the mag was top-notch.
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