I purchased a M I bulldawg rod at Cabela's last month for $109.99 and I just got a flyer for "great outdoor days" and they have it on sale for $69.99!! so if any one needs a dawg rod there you go plus I called them and they are sending me the difference in a gift card……. hmmm $69.99-$40= me getting another one for $29.99 this whole muskie thing really is a sickness isn't it.